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How to amplify your resume results

How to amplify your resume results

Throughout his career, Saad had been part of the teams that developed marketing for products, programs and services.

But he really struggled to apply the concept to himself, as a job seeker.

He found it difficult to describe his accomplishments to others.

And that made it challenging for him to explain why hiring him was a good idea.

As a job seeker, your value proposition is the key message you use that demonstrates the value of hiring you.

Your message clearly states what you can do for your target employer.

Hereโ€™s the formula Saad might use to create his value proposition. You can use it too.

๐˜๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐ง๐ž๐ž๐:
1๏ธโƒฃ A target position
2๏ธโƒฃ Your target industry
3๏ธโƒฃ A word that describes you
4๏ธโƒฃ Action words (verbs) that describe how youโ€™re going to help the company?


๐„๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž ๐Ÿ
1๏ธโƒฃ Target position: Social Media Manager
2๏ธโƒฃ Target industry: Marketing Communications / New Media
3๏ธโƒฃ Word that describes you: savvy
4๏ธโƒฃ Action words (verbs) that describe how youโ€™re going to help the company. | engage & mobilize target audiences | inspire action | shares stories

Now put it all together and you have the beginning of a value proposition.

๐ŸŽฏ ๐…๐ข๐ง๐š๐ฅ ๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ:

Savvy social media manager crafts and shares business stories that engage, inspire and mobilize target audiences.

Want to try another one?

๐„๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž ๐Ÿ
1๏ธโƒฃ Target position: Vice President of Human Resources
2๏ธโƒฃ Target industry: Canadian Market Leaders
3๏ธโƒฃ Word that describes you: Innovative
4๏ธโƒฃ Action words (verbs) that describe how youโ€™re going to help the company. | direct planning and policy development | communicate effectively | engage staff

๐ŸŽฏ ๐…๐ข๐ง๐š๐ฅ ๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ:

Innovative HR leader directs and facilitates organization-wide planning and policy development for Canadian leaders. Eliminates ambiguity and communicates vision while effectively engaging and inspiring staff at all levels.

Remember, your value proposition is about addressing the wants and needs of the employer.

The more you use words that describe how you meet the employerโ€™s search criteria โ€“ the better your chance of being selected.

So there you have it โ€“ my secret to creating a value proposition without being a trained writer.

๐“๐ซ๐ฒ ๐ข๐ญ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ. Let me know how it goes.

Related Categories: Client Story, Resumes & ATS

About The Author
Maureen McCann is an award-winning career coach, master resume writer, and master certified interview, employment, and career strategist whose clients include C-level executives, managers, and professionals in all industries including the Canadian banking, oil and gas, healthcare, IT, and government sectors.

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