Throughout his career, Saad had been part of the teams that developed marketing for products, programs and services.
But he really struggled to apply the concept to himself, as a job seeker.
He found it difficult to describe his accomplishments to others.
And that made it challenging for him to explain why hiring him was a good idea.
As a job seeker, your value proposition is the key message you use that demonstrates the value of hiring you.
Your message clearly states what you can do for your target employer.
Here’s the formula Saad might use to create his value proposition. You can use it too.
𝐘𝐨𝐮 𝐰𝐢𝐥𝐥 𝐧𝐞𝐞𝐝:
1️⃣ A target position
2️⃣ Your target industry
3️⃣ A word that describes you
4️⃣ Action words (verbs) that describe how you’re going to help the company?
1️⃣ Target position: Social Media Manager
2️⃣ Target industry: Marketing Communications / New Media
3️⃣ Word that describes you: savvy
4️⃣ Action words (verbs) that describe how you’re going to help the company. | engage & mobilize target audiences | inspire action | shares stories
Now put it all together and you have the beginning of a value proposition.
🎯 𝐅𝐢𝐧𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭:
Savvy social media manager crafts and shares business stories that engage, inspire and mobilize target audiences.
Want to try another one?
1️⃣ Target position: Vice President of Human Resources
2️⃣ Target industry: Canadian Market Leaders
3️⃣ Word that describes you: Innovative
4️⃣ Action words (verbs) that describe how you’re going to help the company. | direct planning and policy development | communicate effectively | engage staff
🎯 𝐅𝐢𝐧𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭:
Innovative HR leader directs and facilitates organization-wide planning and policy development for Canadian leaders. Eliminates ambiguity and communicates vision while effectively engaging and inspiring staff at all levels.
Remember, your value proposition is about addressing the wants and needs of the employer.
The more you use words that describe how you meet the employer’s search criteria – the better your chance of being selected.
So there you have it – my secret to creating a value proposition without being a trained writer.
𝐓𝐫𝐲 𝐢𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟. Let me know how it goes.
Related Categories: Client Story, Resumes & ATS
About The Author
Maureen McCann is an award-winning career coach, master resume writer, and master certified interview, employment, and career strategist whose clients include C-level executives, managers, and professionals in all industries including the Canadian banking, oil and gas, healthcare, IT, and government sectors.